Our Solutions

Global Site Position offers three different solutions with two different although complementary approaches for an efficient Web site placement to meet our customer’s needs.

“Natural / Organic” (SEO) Positioning Service

• Analysis of the existing site and its content with the objective to suggest improvements for a better acceptance by the search engines.
• Detailed keyword analysis to identify most used keywords and keyword phrases within the customer’s industry.
• Definition of the principal search criteria, including placement strategies and development of “Meta Tags” for each page (structure, title, description).
• Optimisation process of priority pages including body text optimisation, keyword density, keyword placements, etc.
• Opening of Google, Bing and Yahoo Webmaster accounts and creation of a Google Sitemap.
• Integration of Google Analytics and set-up of link popularity strategy.
• Optimization of images and videos for image/videos search if applicable.
• Manual submissions to the major directories.
• Manual submissions to the major search engines.
• Automatic submissions to second category search engines, with the objective to increase visibility and increase link popularity.
• Integration of Google Local Business Search (Google Places).
• Opening of company/product specific Twitter and Facebook accounts for increased social networking.
• Registration summary report after submission process.
• Customized position reports per trimester or per semester to identify position changes, including resubmission and continuous optimization services.

“Pay-Per-Click” (PPC) Campaign Management Service

• Analysis of the existing site and its content.
• Detailed keyword analysis to identify most used keywords and keyword phrases within the customer’s industry.
• Definition of the principal search criteria, including placement strategies and competitor analysis.
• Strategy development and PPC budget analysis for placements in Google and its partners.
• Definition of ad descriptions (title and description) for each ad group in Google.
• Account opening and registration in Google AdWords.
• Strategy development and PPC budget analysis for placements in Bing and Yahoo! and its partners.
• Definition of ad descriptions (title and description) for each ad group in Bing and Yahoo!
• Account opening and registration in adCenter and Yahoo Search Marketing.
• Integration of “Google Analytics” for advanced reporting and “Conversion Tracking” to identify return on investment per visitor.
• Summary report after each opening of PPC accounts.
• Biweekly position control and cost control to ensure best usage of PPC budget and top positioning in Bing, Yahoo! and Google.
• Customized monthly efficiency reports (impressions, clicks, click-through-ratio, conversions etc.) and placement reports with recommendations for continuous optimisation.

NB: Our service fees are independent of the selected PPC budget, putting us in a situation to best recommend a monthly PPC budget for each customer individually. We do not take a commission on the PPC budget and therefore are unbiased in its selection. In addition, any non-used PPC budget will be carried over to the next month.

Advertising on Facebook

• Detailed keyword analysis to identify most used keywords and keyword phrases within the customer’s industry.
• Definition of the principal search criteria, including placement strategies and competitor analysis.
• Strategy development and PPC budget analysis for placements in Facebook.
• Definition of ad descriptions, target criteria and landing page.
• Account opening and registration in Facebook.
• Summary report after account opening.
• Biweekly performance control and cost control to ensure best usage of PPC budget and correct targeting.
• Monthly customized efficiency reports (impressions, clicks, costs, click-through-ratio, etc.) with recommendations for continuous optimisation.

Languages:

English, French, German, Italian, Spanish, etc.

Additional SEO Services:

• Short-Term Marketing Campaigns: high visibility for a pre-defined period of time, such as for conferences, trade shows, seasonal sales, product launches, etc.
• Position control services with placement reports per month, trimester or semester; resubmission/readjustment in case of loss in ranking.
• Analysis of 3 major competitor sites and their positions; placement reports about their rankings per trimester or semester.

Proposal and customised solution on demand – please contact us.